Luke 1977 discount code 80% OFF for April 2025

Since its humble start in the West Midlands in 2001, Luke 1977 has developed into a leading contemporary menswear brand with a wide following. With the support of major independent menswear boutiques, the brand has grown organically, retaining all its value, which makes it unique. Luke 1977 is a practical interpretation of contemporary menswear, with all the elements of modern lads, gentlemen, working-class heroes and gangsters. The brand drew a strong influence from the tough elements of its hometown Birmingham. When foundry workers meet fashionistas, Luke's tastes are all-encompassing. His philosophy is to inject fashion elements into any men's clothing without over-designing to retain the cool masculine look. The brand provides a unique look for an inclusive country, Luke, the United Kingdom.